Maintaining the motivation for individuals to work and the steady well-being.

Japanese business start-up consultant
  1. Introduction
    I am launching a project, called “Motivation and Well-being”, because the Covid-19 pandemic that has spread around the world in 2020 has fallen the economy into recession, the greatest depression since the end of World War II. The economy is depressed, and individuals feel depressed too. A vaccine has been developed, but there is news that it will take at least the whole of next year for the economy to be stabilised.
  1. Background
    Under the circumstances above, it has been reported that the economy is slowly recovering in the property industry and real property is going to attract customers again. It is time to prepare for post-Covid 19.
    However, many employees still work from home and there has been a dramatic increase in the number of adults reporting depression caused by the Covid-19 pandemic. As society is aging, it will be increasingly important to provide information and advice of maintaining the motivation for individuals to work and the steady well-being, and business strategies to increase the number of customers.
  1. Target for well-being
    The benefits of a healthy mind and body and the ability to speak English are based on the basic human needs for self-esteem. Socrates, the famous ancient Greek philosopher, said: “one’s true self is not to be identified with what we own, with our social status, our reputation, or even with our body”. This project offers not only a combination of economically effective outcomes, but also helps participants to maintain their mental and physical health. It also provides advice on how to achieve self-esteem in social activities.
  1. Business Strategy for Customer Acquisition
    I am a real-property lawyer from Japan, so I also make a strategy for business. For example, I provide a perfect solution for a promotion of empty rental properties. Posting of empty properties on a website is not enough to attract customers to rent them out. A supplier needs to make an effort to promote the real properties they manage. It is no longer possible to acquire customers on the basis of the company’s business name or their brand. Advertising on social media platforms as well as an individual platform is now an essential tool, just as offering free yoga classes or videos at real property will be a tool to both promote the real property and let people know it as an attractive sales strategy.

Akiko HORI

I will update every Monday.
For more information

司法書士堀明子 – HORIakiko –
司法書士 / ビジネスコンサルタント / ライフ・コーチ
Shiho-shoshi Lawyer / Business consultant / Life coach

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